Amazon is rolling Brand Pages under its new Amazon Marketing Services, as reported first by Techcrunch on November 20th. Through the pages, Amazon gives the ability to companies to set their own brand pages with customized URLs (www.amazon.com/YourBrand), specific design and integration with social media buttons, along with direct cross-posting to Facebook.
This move comes obviously as a direct answer to Facebook Pages that many brands have set up and Facebook’s commerce ambition, and aims to turn Amazon as a social commerce destination.
Currently, Amazon offers several types of page layouts (depending on the particular marketing strategy of the brand), which all present huge picture (reminding us of Timeline in Facebook) and several Product widgets. The widget serves as a display for product images with ability to buy right away through “Add to Cart” button and links.
Amazon is also offering Amazon Posts (limited to 140 characters) in order to offer better marketability to brands across Amazon and Facebook (for now). You are given the opportunity to integrate the Amazon Page with your Facebook Brand Page, as well as arrange a posting schedule.
If you have several user working on the Page, you can user various permission levels to manage users, to remove or add new ones.
The final part of the new services comes in the form of Analytics, which provides you with insights about page visits, posts reach, views, purchasing power and customers behavior, etc.
You can read the Amazon Marketing Services User Guide for more information, but bear in mind that in order to get a Brand Page, you have to register your brand and the application will be reviewed by Amazon.
It will be interesting to see whether there will be integration with other social networks (Twitter, Pinterest, Google+), whether new improvements in analytics will be made, as well as how Facebook will respond to the changing nature of the relationship between Amazon and Facebook, and especially how this development will reverberate on Facebook ambition to roll a commerce section.