Why use Twitter

In my Twitter post I am hoping to introduce you some of the way to use twitter. So if you are still not using the micro-blogging platform, take into consideration the following:

  1. Great platform for distribution – you have a 140-character limit, so you have to create engaging tweets to spread your message. Most of the distribution tweets contain links to some content on the web. It is especially vital for your organizations’ blog/site/media. This information could be transmitted in minutes to large audiences from all over the world.
  2. Learn about things – many users learn about events, news,  situations on Twitter. You have a network of hundreds of million users checking and tracking trends, news, rumors.  Especially helpful is if you search for location based tweets. Might be helpful to find traffic jams, interesting cultural events in your area and more. Don’t forget though that that can have some negative consequences especially with fast spreading of rumors.
  3. Crowdsourcing – Twitter harnesses the crowd intelligence to help you find information on your respective topic of interest.
  4. Aggregation tool – if you are interested in topic, Twitter can become powerful tool for content feed. Following influencers, innovators, thought leaders will bring to your fingertips valuable information.
  5. Reporting – you can never know as much about a topic as a crowd of specialists on a topic. Through Twitter you can ask questions and get answers faster than through the regular channels.
  6. Market your own content – if your business has a blog/website with valuable content for customers – then market it through Twitter – share it through the Twitter account and if the information is valuable, others will retweet it to their networks, amplyfying the reach of your content.
  7. It is a conversation – through twitter you can get instant reaction, communicate on various issues with thousands of people. Twitter is a tool that can facilitate global, as well as niche conversations with unlimited number of participants.
  8. Writing style – when you are limited to 140 characters, the style of writing changes – you want to structure your tweets in an engaging, entertaining way to reach your audiences. You want to start conversation through the tweets. But you need to become a good listener as well – read what others are talking about, learn and involve the new knowledge.
  9. Stardom – Sometimes people with the most followers may not be the “recognized name”. The totally unknown user might attract huge audiences with well thought messages, interesting conversation, leading to numerous retweets, sometimes even getting notice from the big names like that.
  10. Changing the meaning of News – What is considered news and noteworthy on Twitter is not necessary the same as what is considered important in print publications. People often articulate topics in various way, affecting the notion of what is important and how.
  11. Information can reach you in an instant – especially if you are interested in a certain topic you can save a search on a subject, and filter the tweets only for this term. I often do this for “semantic web”, “MUFC” and others. It helps me connect and find people who are interested in the same topics as I am.
  12. Speed of information transmission – is so fast, sometimes a tweet will be visible only for several minutes. Keeping informed is essential.
  13. Communities – Twitter facilitates the creation of communities around topics of interest. The events from the Arab spring, the protests in London and Occupy Wall Street are proof how Twitter can help facilitate change and help communities connect.

Last week I introduced two coworkers to the Twitter universe. They liked it and now are twitting constantly, enjoying the fast interaction and ability to find interesting information! So sign in, and start tweeting 🙂