Nowadays instead of giving out paper pamphlets to visitors/customers, everyone is going digital. One addition to the wide array of tools that are used for promotions are QR codes, which you can use almost everywhere you turn your head to.
For all of you who are not familiar with QR codes – they are a matrix barcode with big storage capacity. The QR codes are used to take a piece of information from a transitory media and put it in to your cell phone/tablet. You can use free online QR generators to create your codes if you want to.
Generally, you can use QR codes to link to specific content – article/blog post with valuable content that you want to promote.
So how you can use QR codes interestingly and more effectively than just as a piece of code on a page? Here are some ideas:
1. Treasure hunt (game) with QR code finding/search. It will be great with event apps especially for museums, theaters, sport events like the Olympic games and similar. It is engaging and interesting.
2. Do not use QR codes in every pamphlet, page and promotion you do. Instead use it for special events, coupons – as a way to engage with customers.
3. You can use it to provide further background – interactive one – to a product you are advertising in a store, conference, etc.
4. You can use the codes on:
– Restaurant menus
– Event tickets
– Point-of-sale receipts
– The back (or front and back) of business cards to point to a website or portfolio for example.
– Brochures and other marketing materials
One of the most important roles is to convince people of the benefit they will receive by scanning the code. Just scanning and finding a website will not do – you will need to create an engaging experience.
On the other side, QR codes can help you test strategies through the codes and use analytics to see what is working at what is not.
Remember that you can use QR codes in a number of ways – from product promotions to games, links and videos. The most important thing to remember is to use QR codes if you really think it might enhance your strategy and not use them only because other people/businesses or the competition is using them.
Here are some interesting examples from Beqrious of using QR codes: