Why Apple Destroys Competitors: 3 Lessons You Can Use – an article by Oleg Mokhov, who explains the Apple’s way of doing things with 3 lessons:
1. Follow your gut instinct – they do their own thing, don’t jump into trends, and they inevitably end up setting trends instead. They limit the number of product releases a year, and ships without “important features”.
2. Care about details no one else does – we all know that apple is known for the quality of its products design.
3. Passion really does fuel a leading business – John Gruber of Daring Fireball put it best when he added: “It’s that simple: Apple cares about details that no other company cares about, and these details matter.”